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The general consumption of short-form videos has increased more than 80 percent on the largest platforms since 2022. In order to align to this trend, the social network marketing service ecosystem focuses on Reels, Shorts, and live sessions in order to be seen. The Social Media Marketing Services in India determine the engagement ratios, the time of posts, and timings on a platform and note the algorithms and apply it to the different audiences to maximize the organic reach and efficiency of ads.
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