Rise of Online Shopping in Pakistan: A Digital Revolution
Online shopping in Pakistan has experienced unprecedented growth over the past decade, fueled by increasing internet penetration and smartphone usage. What was once a novelty has now become a mainstream shopping method for millions. From clothing and electronics to groceries and home essentials, online platforms are reshaping the way Pakistanis shop. The convenience, variety, and competitive pricing have made e-commerce a powerful alternative to traditional retail. But what factors are driving this rapid change in consumer behavior?